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From the Cosmetic Dermatology Archives

Who Is the Aesthetic Consumer?

Originally published in Cosmetic Dermatology

By

Wm. Philip Werschler, MD

Author and Disclosure Information

Wm. Philip Werschler, MD

These days there seems to be so much time, effort, and attention spent on marketing aesthetic services to the “aesthetic consumer” that I seemingly cannot escape from a few recurring questions: Who is the aesthetic consumer? Who defines the aesthetic consumer? How is the term applied? When does the aesthetic consumer actually become an aesthetic consumer? Why do we have this label? Who is considered a future aesthetic consumer?

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