The consumerization of health care means that patients will have more power than ever to help or harm your practice. So be sure that you are providing top-quality care, but be ready with a strategy to manage bad reviews when they happen.
Dr. Benabio is Physician Director of Innovation at Kaiser Permanente in San Diego. Visit his consumer health blog at thedermblog.com and his health care blog at benabio.com. Connect with him on Twitter @Dermdoc and on Facebook (DermDoc).