Opinion
How to develop a patient referral program
Nothing provides as much benefit – relative to its comparatively low cost – as the original marketing tool, word-of-mouth patient referrals.
Opinion
Artificial intelligence in the office: Part 2
A multitude of generative AI products with potential medical applications are now available, with new ones appearing almost weekly.
Opinion
Artificial intelligence in your office
Some AI-based tools are available to use in your office right now, with no “existential” threat to anybody.
Opinion
The multitasking myth
There really are too many tasks and not enough hours in the day. How can you get through them without falling into the multitasking trap?
Opinion
Creating a fair time-off policy
Employees generally like the PTO concept, because most never use all of their sick leave.
Opinion
Protecting your practice data
You may think that your computer vendor is responsible for safeguarding your data, but third parties can only do so much.
Opinion
Evolve your website
Many potential patients are searching for your services online, so your website cannot be an afterthought.
Opinion
OSHA revisited
Standards most applicable to medical offices are those dealing with personal protective equipment, bloodborne pathogens, hazard communication, and...
Opinion
Firing patients
One might assume that, just as patients are free to accept or reject their doctors, physicians have an equal right to reject their patients; to a...
News
Don’t keep your patients waiting
Everyone works at a different pace. Determine the number of patients you can comfortably see in an hour, and book only that number.
Opinion
Pay an annual visit to your office
When did you last take a good look at your waiting room?
Opinion
New Year’s resolutions
I can't presume to know what issues need addressing in your practice, but I do know the ones I get asked about most often,
Audio
Starting a podcast
With podcasts, you have a better chance of standing out in a crowded online world.
Opinion
Starting a blog
Starting a physician blog can provide your practice with promotional and marketing benefits that you may have a difficult time finding elsewhere...
Opinion
EHR: A progress report
EHRs will inevitably be a part of most of our lives. And for those who take the time to do it right, it will ultimately be an improvement.